The ability to customize their planners and products is what sold me on Purple Trails planners-- my cover is customized with my business name and website and I added pages for passwords and log ins to help manage accounts. It has plenty of space to keep track of both my daily schedule, as well as my daily posting schedule for clients. I keep track of everything in there, even my hours, invoicing, and mileage!

I start every week sitting down with my planner and looking at the week at a glance to see what I need to prioritize and then each day make my list of "must do's." With freelancing in social media there are a lot of moving parts and I'm not sure how I would manage it all without my planner.


In addition to my planner, I rely on a few other tricks to maintain productivity. When working from home I aim to take 15 minute breaks every hour. This keeps me from getting too distracted with tasks at home while still ensuring that the laundry gets done and dinner is prepped. I also try to take care of any email or task that will take three minutes or less. By immediately taking action on smaller tasks, it prevents my inbox from getting filled with small, mindless tasks.

Speaking of email, my biggest tool for keeping organized? Google's Gmail "Snooze" button. It's a game changer for those in PR or communications, giving you the ability to push emails back to the top of your inbox at a specific date and time. This function makes following up on emails and deadlines so much easier-- it's saved me from missing some important deadlines and contacts.

There's lots of reasons for eye irritation and redness around the holidays; prepping onions for family meals, crying at holiday movies (just me?), dehydration and stress from travel, late night holiday parties; but they're all pretty easily solved with a few drops of Clear Eyes Maximum Redness Relief Eye Drops and a little makeup! Take a peek for a quick video and read on for products and details!


Before applying any makeup, first pop in a drop or two of Clear Eyes Maximum Redness Relief Eye Drops into each eye. This gentle formula effectively eliminates redness from the eyes giving you the foundation of a whiter, more radiant appearance around the eyes. Makeup can't do it all on it's own! A little help from Clear Eyes is crucial.

Start with an illuminating primer all over the face and blend, focusing a little extra product where the light naturally hits the face (cheekbones, temples, chin, forehead). I like Clarins Instant Light Complexion Boosting Base. Follow with an illuminating concealer like Yves Saint Laurent's Touche Eclat on the area directly under the eye and blend. Finish with your favorite tinted moisturizer or foundation; I used NARS Pure Radiant Tinted Moisturizer. Follow with a dusting of your favorite translucent powder and your favorite blush (mine is NARS Deep Throat).

Apply your favorite highlighter to your cheekbones and temples, I'm using the highlighter fromMAC's Prissy Princess Palette (currently unavailable). To begin the eyes apply a bit of RMS Living Luminzer or any sheer, liquid highlighter to the area just below brow bone and blend. Follow with an eyeshadow primer like Laura Mercier's Eye Basics to the lid. Apply a neutral, matte shadow to the lid, blending into the crease (I used Giorgio Armani's Eye Tint Liquid Eyeshadow). Finally, apply a shimmering white shadow to the below the lash line, around the corners of the eye, gentle sweeping the color into the crease a bit (mine is from an old Clarins' Palette that is currently unavailable). Finish with your favorite mascara and a pop of color on the lip.


And just like you bring along make for touch ups, I bring along Clear Eyes Maximum Redness Relief Eye Drops for keeping redness at bay on the go! They're the number one selling redness relieving eye drop on the market. It's been a welcome addition to my makeup bag, and is keeping my eyes and my look more radiant and white as we head into 2019! You can grab them on Amazon for 10% off with code 10CLEAREYES through 1/11!

One of the first products I pulled out of the box was Aveo Vision's daily contact lenses. I really loved the packaging and their monthly shipments are a great alternative to hoarding a year's supply after a visit to the eye doctor. They were a bit thinner than my current lens and were a bit more difficult to apply but once they were in I didn't notice them at all! They have UVA/UVB blocking technology and a tapered edge for maximum comfort.

Organic Bath Co.: My first introduction to this whole thing was through this little black jar. My sensitive dry skin and eczema patches were pretty much impossible to calm until I discovered Organic Bath Co.'s Drenched Body Butter from Organic Bath Co. and WELL Summit creator Gianne Doherty and as they say, the rest is history. It's by far been the most effective moisturizer I've ever used. We've also switched over to the Naked Organic Body Wash in the shower as well. No harmful skin irritants and completely fragrance free-- we even wash the dog with it!

Piper Wai: I was all about natural deodorants but had a hard time trying one I found effective and liked the scent of until I got a sample of Piper Wai in one of my WELL Insider swag bags. I think it smells great and I find it to be effective with my body chemistry. It can get streaky after a particularly sweaty workout, but I haven't found anything more effective and it doesn't bother me enough to discontinue using it. In fact, I keep a sample size in my car and gym bag at all times!

David's Toothpaste: Another product it was difficult to find a natural alternative to, mostly because my boyfriend has sensitive teeth but we found David's worked as effectively as our old products. The recyclable metal tube is a plus, and it's just fun to use the metal tube key it comes with!

RMS Beauty: RMS is just one of the many natural beauty brands I've discovered through the vendors WELL Summit has hosted. My desert island product is absolutely RMS Beauty's Living Luminizer, while it's $38 for a small pot, a pot lasts me well over 6 months. It adds the perfect amount of highlight when applied to the brow bone and cheekbones. I've also discovered amazing products from VAPOUR, Captain Blankenship, and Jane Iredale.

OY-L: My newest clean beauty discovery! I'm so excited to meet them at WELL Summit in October. I recently took a little spill while hiking and scraped my face and during the healing process (among ointments and antiseptics) I applied their Exfoliating Manuka Mask since it's packed with healing ingredients such as honey, hemp seed oil, lavender oil, rosehip oil, and colloidal oatmeal and am happy with the way it healed. Their Hydrating Facial Mist has also quickly become one of my favorite products to spritz on for a midday pick me up, as well.

Tiny Zen: Another gift in the most recent WELL Insiders swag box, my Tiny Zen Stress Relief Lava Diffuser Bracelet has become something I wear daily. Every so often I lightly scent the lava beads with a few drops of essential oil. A lovely little ritual, plus the grey and white marbled howlite totally matches my aesthetic.

Asha Ramakrishna: I can't even begin to explain the impact this woman has had on me! I call her my spiritual advisor, but Asha has guided me through meditations, is guiding me through understanding my innate human design, and I'm thrilled to be attending her two day retreat this winter. As I grow older and learn to manage life, my business, and my relationships and Asha has been an integral part of encouraging me to get to know myself better and become a better person and communicator.

Branch Basics (not pictured): I've always had sensitive skin and used unscented products but discovering Branch Basics at the most recent Boston WELL Summit event allowed me to eliminate multiple toxic products from our household. We've since almost entirely replaced our glass cleaner, all purpose cleaners, bathroom cleaners, hand soaps, and laundry detergent with Branch Basics and I'm thrilled because this multipurpose product actually works! I've since purchased other products from them and am looking forward to watching this company grow!

I'm so excited for the next WELL Summit event in Brooklyn (just after my birthday!) October 4-6th, you can save on your ticket with code WSELISSA. The vendors and brands are just a perk compared to all of the information and insights offered form the keynote speakers and presenters throughout the weekend. If you have questions about the WELL Summit, get in touch! It has something to offer everyone!